Analytics for Fundraisers Using R: A Beginner's Course

From Exploratory Statistics to Regression

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11 CFRE Credits!

Donors to nonprofits increasingly suffer from solicitation fatigue when charities canvass them several times a year asking for gifts. With the advent of more personalized web pages and online advertising targeting their audience, charities must rethink communication channels, prospect segmenting, and engagement efforts. Additionally, gift officers have a larger need to work with the best prospects for cultivation and solicitation in an era where travel is more expensive and gift officer portfolios are being reduced in size to afford deeper cultivation. The tools needed to address these trends are under the analytics umbrella.

In this online course, you'll be introduced to R, a free statistics and data processing package that has been developed by hundreds of programmers over time.

Using R, you will work several exercises to build skills in visualization, data exploration, donor modeling, and prospect identification modeling. You'll watch theory and demonstration videos, then complete analytics exercises on your own data. Once you finish the exercises and quizzes, you'll be able to estimate an ask amount for your prospect pool and identify prospects most likely to make a major gift.

Class outcomes include donor models that you will derive from your own prospect pool.

The course offers:

  1. Lectures on concepts and techniques
  2. Video demonstrating how to do each exercise to cement your skills
  3. R script for the exercises so that you can check your own programming
  4. Resource list relevant to each topic, including recommended books, videos, and other documents
  5. Comments section where you can ask questions and read other student questions and Staupell answers

Your outcomes will be:

  1. A linear regression model of the highest likely gift from each prospect to set ask amounts
  2. A probability equation for each prospect's likelihood to make a major gift

Your Instructor

Marianne Pelletier
Marianne Pelletier

Marianne Pelletier has over 35 years of experience in fundraising, with the majority in prospect research and prospecting. She is one of the first adopters of donor modeling and data mining techniques, and is now a world-renown leader on this segment of the research profession. Her prospect research experience began when she was a research analyst for Harvard and Lesley Universities. She later served as a department director for Carnegie Mellon University and Cornell University.

Pelletier’s career also includes running an annual giving program with average increased revenues of 27% per year and providing software consulting through the Datatel Corporation, teaching clients both how to use their new software and assisting them with better analysis and more efficient processing. She occasionally serves as a best practices consultant through CampusWorks.

Pelletier is a recipient of a lifetime achievement award from the New England Development Research Association and a Woman of the Year designation by the National Association of Professional Women, along with earning an entry into the Marquis Who's Who in America annual directory. She has served as a volunteer for both election campaigns and social service agencies. She has served on the boards of the New England Development Research Association, the Upstate New York chapter of Apra, and has served as secretary for the Apra International board. She currently serves as a trustee for Habitat for Humanity of Tompkins County and the Finger Lakes chapter of AFP.

Pelletier is a graduate of Rockford University, and earned her MBA at Southern New Hampshire University. Her recent workbook, Building Your Analytics Shop: A Workbook for Nonprofits, was a finalist for the Terry McAdam Award in 2016.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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