Part 1: The Analytics Journey Throughout Your Campaign: Using R

Part 1: Pre-Campaign Analytics for Data-Driven Planning

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This course is designed for a program manager and an analytics staff member to work through together. We review the concepts of using data to drive campaign planning and execution, and then provide separate videos on exercises for the analyst to use to analyze and model the data.

We cover those techniques that help you successfully start a data-driven campaign, from building the campaign table based on past donor behavior to determining how many gift officers you'll need.

Using workbooks and discussion, explore the campaign timeline through the eyes of modeling, visualizations, dashboarding, and assessment. You will be walked through specific exercises, using your own data in your shop, to assess your program and add tools and processes to create that best possible knowledge management for your campaign.

This course if effective for both multi-year and annual campaigns, as well as for campaigns for specific projects.


You must already be familiar with using the R package, preparing data, and running models such as linear and logistic regression. This is not a beginner's course: It is designed for data scientists to expand their skills and thoroughly support their organizations' campaign efforts.

Here's a Preview of the Course

A smattering of what we'll cover

Your Instructor

Marianne Pelletier
Marianne Pelletier

Marianne Pelletier has 30 years of fundraising experience, with the majority in prospect research and prospecting. She is one of the first adopters of donor modeling and data mining techniques. Her professional experience includes prospect research, both as a research analyst for Harvard and Lesley Universities and as a department director for Carnegie Mellon University and Cornell University.

Pelletier’s multi-decade career also includes running an annual giving program with average increased revenues of 27% per year; and providing software consulting through the Datatel Corporation, teaching clients both how to use their new software and assisting them with better analysis and more efficient processing. She led the analytics division of the Helen Brown Group for over 10 years, and remains an associate.

A recipient of a lifetime achievement award from the New England Development Research Association and a Woman of the Year designation by the National Association of Professional Women, Pelletier has served as a volunteer for both election campaigns and social service agencies. She has served on the boards of the New England Development Research Association, the Upstate New York chapter of APRA, and ending as secretary for the APRA International board.

A prolific writer, she has published articles on management, prospect research, fundraising, and personal growth on a range of platforms. A sought-after speaker, she often speaks on how to start an analytics shop, along with a variety of other subjects related to prospecting.

Pelletier is a graduate of Rockford University, and earned her MBA at Southern New Hampshire University.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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